1. What is SEO?
2. What is Google PR as
shown on Google toolbar?
3. What is keywords
analysis and how do you analyze your targeted keywords.
4. What kinds of back
links are considered the most powerful?
5. What is Google
sandbox?
6. What are ranking
factors in Google, Yahoo and MSN?
7. What’s Google
supplemental index.
8. What’s do you know
about the links buying and how Google treat links buying.
9. What’s the difference
between the indexed and non-indexed pages?
10. What do you know about page
segmentation?
11. What is key word density?
12. What’s the difference between the on-page
and off-page optimization.
13. What is Latent Semantic Analysis (LSI
Indexing)?
14. Is Frame based website recommended for
SEO?
15. What are general factors that can
penalize a website from Google?
16. Where do you think the SEO industry is
headed?
17. What’s spam indexing?
18. What are your thoughts on the
direction of Web 2.0 technologies with regards to SEO?
19. What SEO tools do you regularly use?
20. Have you any experience in the PPC and
how do you manage the PPC campaigns.
21. What SEO areas are you weak and strong
in, and give examples of both?
22. In Google, how do you find the
backward links for a webpage?
23. What kind of strategies do you
normally implement for backlinks? What do you think about link buying, link
bait, and other specific backlink strategies.
24. What are the disadvantes of SEO?
25. What do you know about the podcasting,
blogs and RSS?
26. What do you know about the XML sitemap
and how do you generate it.
27. What areas do you think are currently
the most important in organically ranking a site?
28. What is the difference between direct
and indirect link?
29. What is the recommended length (in
characters) of the Title and the Description tags?
30. What do you mean by SERPs?
31. What do you mean by keyword proximity?
32. What do you mean by keyword stemming?
33. What do you mean by cloaking?
34. What are the different ways of link
building?
35. How do you optimize dynamic web pages?
36. What is Mod_Rewrite module?
37. How you can target seo as country
wise?
38. What is Phrase Based Indexing and
Retrieval and what roles does it play?
39. What is Alexa ranking?
40. What is an SEO, SEM and how important
are they for an organization? Explain.
41. Could you briefly explain pagerank
algorithm?
42. What is google spamdexing?
43. Explain several steps that you would
take to optimize a website?
44. How important the site needs to be w3c
compliant?
45. How and what does msn, yahoo and google
search looks for in a website?
46. Define all the different ways to do
marketing for a website? (PPC, Ads, Backlinks, etc.)
47. What is an Organic search?
48. Name few popular sites and how do you
think they become popular?
49. Why google ranks Wikipedia for most of
the topics?
50. Do you know about Signals, Classifiers
and Topicality?
51. How does a search engine work and what
is the future?
52. Can you get “abc” company listed for
the keyword “google” in the first page?
53. What is a Search Engine?
54. Why are Search Engines important?
55. What is Search Engine Optimization
(SEO)?
56. Why do I need to consider SEO for my
website?
57. How do Search engines rank sites?
58. Do I need to be number one on the search
engine to get results?
59. Does SEO just mean ‘submitting your
site to Search Engines’?
60. What is the difference between a
Search Engine and a Directory?
61. Do I have to change my website?
62. What happens if I don’t optimise my
website?
63. What is HTML?
64. What is a Meta tag?
65. What is a Title?
66. What is a keyword?
67. What is a Description?
68. What is “body content relevance”?
69. What does the Submission Process
Actually Do?
70. When will my Submissions appear on the
engines?
71. What is the difference between
submission and placement and when will my first page paid placement list on the
search engines?
72. What is a search engine and how does
it work?
73. What is an algorithm?
74. What is PPC (Pay Per Click)?
75. What is a Spider?
76. What is Link Popularity?
77. What is Search Engine Positioning
(SEP)?
78. What is Traffic?
79. What is Inktomi?
80. What is Spam?
81. Summarize the steps of search engine
optimization
82. Do you know about dynamic
optimization?
83. Optimization of dynamic pages,
shopping cart pages etc.
84. Have you done any type of paid
submission?
85. What is the cost of paid yahoo
directory submission?
86. What is the cost of business.com paid
directory submission?
87. How much is your ppc experience?
88. Currently how many accounts you are
managing?
89. How you can increase the CTR for any
ppc listing?
90. How you can increase the Convertions
on ppc Campaign?
91. What is the maximum character limit of
google campaign title?
92. What is the maximum character limit of
display url in google ads?
93. What is the maximum character limit of
dispay url in yahoo
94. Do you know visitor-tracking system?
95. Do you know Urchin software?
96. what is the use of yahoo site
explorer?
97. what is the use of google sitemap?
98. How can you give search engines rank?
99. Can you independently write or
re-write content for any website.
100.What is the use of .htaccess file?
101.what is the use of 301 redirect?
102.Tell 3 major factor on which google assign page rank to
any page.
103.Give me a description of your general SEO experience.
104.Do you currently do SEO on your own sites and give me
some examples. Do you operate any blogs? Do you currently do any freelance work
and do you plan on continuing it?
105.Where do you think the SEO industry is headed?
106.What industry sites, blogs, and forums do you regularly
read?
107.Have you attended any search related conferences?
108.What SEO tools do you regularly use?
109.What SEO areas are you weak and strong in, and give
examples of both.
110.What areas do you think are currently the most important
in organically ranking a site?
111.Do you have experience in copywriting and can you
provide some writing samples?
112.What kind of strategies do you normally implement for
backlinks? What do you think about link buying, link bait, and other specific
backlink strategies?
113.What are your thoughts on the direction of Web 2.0 technologies
with regards to SEO?
114.Are you familiar with any blackhat SEO techniques,
search arbitrage, and affiliate marketing?
115.Are you familiar with enterprise web analytics and what
packages are your familiar with?
116.Are you familiar with A/B testing and multivariate
testing?
117.Do you have experience in email marketing, banner
advertising, other types of media buys and other forms of online advertising?
118.Are you experienced in managing PPC campaigns? To what
extent and on what platforms?
119.Do you have experience in bid management tools, API
tools, and click fraud issues?
120.Do you have experience in extensive competitive analysis
and what techniques do you use?
121.What technologies are you familiar with? (We primarily
use HTML, CSS, ASP, .net, PHP, SQL, and JavaScript)
122.Why are you moving from your current position and/or
leaving any current projects?
123.Do you know who Matt Cutts is?
124.What is page segmentation? (ever heard of VIPS?)
125.What’s the difference bewtween PageRank and ToolBar
PageRank?
126.What is Latent Semantic Analysis (LSI - Indexing)?
127.What is Phrase Based Indexing and Retrieval and what
roles does it play?
128.In Google Lore - what are ‘Hilltop’ Florida’ and ‘Big
Daddy’?
