SEO Interview Questions

1.       What is SEO?

2.       What is Google PR as shown on Google toolbar?

3.       What is keywords analysis and how do you analyze your targeted keywords.

4.       What kinds of back links are considered the most powerful?

5.       What is Google sandbox?

6.       What are ranking factors in Google, Yahoo and MSN?

7.       What’s Google supplemental index.

8.       What’s do you know about the links buying and how Google treat links buying.

9.       What’s the difference between the indexed and non-indexed pages?

10.    What do you know about page segmentation?

11.    What is key word density?

12.    What’s the difference between the on-page and off-page optimization.

13.    What is Latent Semantic Analysis (LSI Indexing)?

14.    Is Frame based website recommended for SEO?

15.    What are general factors that can penalize a website from Google?

16.    Where do you think the SEO industry is headed?

17.    What’s spam indexing?

18.    What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?

19.    What SEO tools do you regularly use?

20.    Have you any experience in the PPC and how do you manage the PPC campaigns.

Beginner's Guide to SEO

Prologue: Who is SEOmoz and Why is this Guide Free?

SEOmoz is a Seattle-based Search Engine Optimization (SEO) firm and community resource for those seeking knowledge in the SEO/M field. You can learn more about SEOmoz here. We provide a great variety of free information via a daily blog, automated tools and advanced articles.
This article is offered as a resource to help individuals, organizations and companies inexperienced with search engine optimization learn the basics of how the service and process operates. It is our goal to improve your ability to drive search traffic to your site and debunk major myths about SEO. We share this knowledge to help businesses, government, educational and non-profit organizations benefit from being listed in the major search engines.
SEOmoz provides advanced SEO services. If you are new to SEO, have read through this document, and require an SEO firm's assistance, please contact us. Along with the optimization services we provide, we also recommend a number of very effective SEO firms who follow the best practices described in this document.

What is SEO?

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some havea highly specialized focus while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly to building the links and marketing the unique value of the site/organization's offerings.
Why does my company/organization/website need SEO?
The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products or information, search engines are a primary method of navigation for almost all Internet users.
Search queries, the words that users type into the search box which contain terms and phrases best suited to your site carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Assistant Finance Manager

Job Description

Finance & Accounts
1 MIS & Budget

Preparation of monthly MIS.
Assist FM for budgeting & forecasting
Gather all details as required at the time of budget preparation
Working independently for closure of monthly accounts
Identification of key risk areas and mitigating the risk
Completion of Statutory audit, interacting with auditors



2. Commercial

Ensuring all legal & statutory requirements relating to the stores are complied with.

Develop & maintain relationship with Banks/Financial Institutions, Receive & Evaluate new banking proposals.
Compare, review/ analyse all legal agreements including new projects and report to Country Finance Manager
Coordinate with Country Finance Manager regarding budgeting & cash flow management
Provide training/ induction to new joiners in the commercial department on the stock take procedures.

3. Team Assignment

Maintain close liaison and working relationship with Divisional managers in the Dept and and provide support to other Divisions as and when required.

Maintain close working relationship with HR, logistics and IT to monitor various indicators pertaining to Stock, margin, Prices, etc. and resolve all issues.

Maintain close review with Maintenance to keep control of capital expenses and other monthly routine expenses.

4. General & Revenue

To report to the Finance Manager immediately for all deviation or violations of policies & procedures
Review of accounting of sales of all tender types.
Monitoring Daily Cash & bank position for effective fund management. Daily cash flow position, liaison with AP team and forecasting the fund requirement for following weeks, suggesting new Fixed Deposits.
Liaison with banks regarding LCs, Guarantees, deposit rates, bank charges and any other disputes.
Review and monitor all expense postings in the finance software.
Ensuring all provisions are sufficiently provided and schedules updated
Conducting bi- monthly cash audit across all stores and physical cash verification of petty cash weekly and reporting to the Finance manager. Ensuring that the policies are adhered.
Closing of accounts each month and reporting MIS by 2nd of the following month.
Preparation of schedules of all Balance Sheet items including advances, deposits and provisions each month.
Review of Receivable management & Ageing.
Ensure that the Authorization Matrix is followed for LPOs & cheques.
MIS file preparation
Reporting deviations on implementation of policies & procedures to Country Finance Manager.



5. Accounts Payable

To check all supplier payment vouchers before forwarding to Finance Manager for signature and ensure preparation of payments on due date.
Review of monthly commercial MIS. (GM, Rebate, Other income ie; line#9) and comparison study and reporting on variance.
Monthly closing and MIS of various commercial sections including preparation of consolidated presentation for MIS.
Ensuring all terms & conditions are followed as per the Supplier business agreement.
Ensuring all policy and procedures are followed (LPO matrix, stock take)
Any exceptions to normal policy/procedure in connection with A/P to be highlighted immediately to the Country Finance Manager.
Ensure 100% half yearly reconciliation of "suppliers balances"
Analysis on Landing Costs for all imports suppliers.

Salary:

Not Disclosed by Recruiter

Industry:

Banking / Financial Services / Broking

Functional Area:

Accounts, Finance, Tax, Company Secretary, Audit

Role Category:

Finance/Audit

Role:

Finance/Budgeting Manager

Desired Candidate Profile

 Education:                  
UG - Any Graduate 
PG - CA 
Doctorate - Doctorate Not Required

Please refer to the Job description above

Company Profile

Samy Enterprises

 

Research Analyst,senior Research Analyst,quality Analyst

Job Description

We are a market research organization working for an outbound B2B voice process for USA.Mostly into pre sale activities like appointment setting, lead generation, contact discovery.Hiring for various designations.Visit www.salesify.com

Salary:

INR 1,00,000 - 4,00,000 P.A. Monthly incentives are uncapped

Industry:

BPO / Call Centre / ITES

Functional Area:

ITES, BPO, KPO, LPO, Customer Service, Operations

Role Category:

Voice

Role:

Associate/Senior Associate -(NonTechnical)

Desired Candidate Profile

Education:                UG - Any Graduate - Any Specialization, Graduation Not Required 
PG - Any Postgraduate - Any Specialization, Post Graduation Not Required 
Doctorate - Any Doctorate - Any Specialization, Doctorate Not Required Please refer to the Job description above

Company Profile

SaleBuild utilizes a combination of India and US based sales and marketing teams to help start-up's and well-established companies increase sales and revenue, while reducing the cost-of-sales. We are a US based company doing entirely B2B processes

 

 

 

Assistant Manager Consumer Research - A Market Research Organisation

Job Description

Manage consumer market research
Analyse research & develop reports summarizing key findings.
Approaching the problem, client handling & providing research insights.
Understand client's needs & custom tailor the approach to each project.

Salary:

INR 3,50,000 - 6,50,000 P.A. Job Location Navi Mumbai

Industry:

KPO / Research / Analytics

Functional Area:

Marketing, Advertising, MR, PR, Media Planning

Role Category:

Marketing

Role:

Manager - Market Research / Consumer Insights / Industry Analysis

Desired Candidate Profile

Education:                UG - B.Sc - Maths, Statistics, B.A - Economics, Maths, Statistics 
PG - M.Sc - Maths, Statistics, M.A - Maths, Statistics 
Doctorate - Doctorate Not Required

 

A consumer market research professional having experience in carrying out consumer research managing quantitative / qualitative research for consumer clients.
Ability to understand needs of the projects & projects deliverables in consumer markets

Company Profile

A premium marketing research organization undertaking dedicated research in various sectors such as FMCG, Consumer durables, healthcare etc...& providing unique insights into business challenges that give the client an edge in a competitive market.

 

 

Research Profile (sal: 6 - 9 lacs P.a., Tool: Capital IQ is Must)

Job Description

Conduct research for different practices.
Provide ongoing support to the consulting team including database updation, tracking research materials, case teams and ongoing maintenance of print and other special collections.

Salary:

INR 6,00,000 - 9,00,000 P.A. ON Perm Rolls, 5 days week, Send ur cv along with the recent pic on neha@exsearch.in

Industry:

Strategy / Management Consulting Firms

Functional Area:

Strategy, Management Consulting, Corporate Planning

Role Category:

Corporate Planning/Consulting/Strategy

Role:

Research Associate

Desired Candidate Profile

Education    UG - Any Graduate 
                     PG - Any Postgraduate - Any Specialization 
                    Doctorate - Doctorate Not Required

Candidate with min 2 yrs of experience into Secondary research tools (Capital IQ is must).
Must have excellent communication skills.
Knowledge of financial statements